![]() ![]() All they want is to view your content quickly. Neither do visitors care about a perfect score. You can have a fast-loading website without achieving a perfect score. Getting a 100/100 score isn’t a direct indicator of page speed. Total Blocking Time (TBT) – total time of FCP and complete interactivity.Time to Interactive (TTI) – time taken for the page to become completely interactive.Speed Index (SI) – time taken for the content to visually appear during page loading.It calculates FCP, LCP, CLS, and three more metrics: It’s a good way to detect performance issues and find solutions to fix them. Lab data measures the speed of the webpage in a simulated, controlled environment like mobile networks and a mid-tier device.Cumulative Layout Shift (CLS) – measures any movement of the page in the viewport.First Input Delay (FID) – time taken by the browser to respond to the visitor’s first interaction.Largest Contentful Paint (LCP) – time taken for the largest text or image asset to load.First Contentful Paint (FCP) – time taken for the first text or image asset to load.It identifies bottlenecks that prevent real visitors from converting on your page. Field data is gathered from real-world performance data contained in the Chrome User Experience Report (CrUX) when visitors load your page.The tool is powered by Lighthouse that provides lab data and field data. It also offers several recommendations for improvement and identifies opportunities for optimization. PageSpeed Insights is a free performance evaluation tool that analyzes any URL and provides a score out of 100 for both its mobile and desktop versions. So, improving your page speed should be a priority to enhance the user experience and boost search engine rankings. Source: PortentĪbove all, Google has confirmed that page speed is a ranking factor for both mobile and desktop searches and recommends the use of PageSpeed Insights and Lighthouse to evaluate site performance. Source: Backlinkoįurthermore, a 2019 study by Portent found that sites should aim for a 0-2 seconds load time to improve transaction conversions. However, the study found that the average page loading speed for results on the first page is 1.65 seconds. Source: Think With GoogleĪ Backlinko study that analyzed 11.8 million Google search results found, quite surprisingly, that there was “no correlation between page loading speed and first page Google rankings.” It did explain that Google’s Speed Update affects only extremely slow pages and downranks them instead of benefiting fast pages. Visitors are 106 percent more likely to bounce as page load time goes from one second to six seconds.Ī one-second delay in the loading speed of mobile sites can impact conversion rates by up to 20 percent.If your website is fast, you have a greater chance of ranking higher than slower sites with high bounce rates. In addition to improving the user experience (UX) of your site, a fast site also improves overall SEO. Slow speed discourages visitors from staying on your site, irrespective of how they’ve found you (organic search, referral link, paid ads). ![]() When a page takes too long to load, visitors move on to another page to find answers quicker. In their own words, “Speed equals revenue.” Google has gradually been increasing the importance of site speed as a ranking signal since mobile-first indexing was introduced in 2016. ![]()
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